Free alternatives to Amplitude
The free plan is the largest in this category at 2 million events a month, and the reason people go looking is what sits behind it. Exceed that limit three times as a non-paying customer and Amplitude blocks the account, and if the overages continue without an upgrade it deletes the account six months after the block (as of July 2026). No other free plan on our list ends in deletion. The second reason is that you cannot cost the way out: Plus says it starts at $0, Growth and Enterprise say "Custom", and no tier above Free publishes a dollar figure anywhere on the page. Worth naming before the list. Amplitude does product analytics, tracking named events through funnels and retention curves. Most of this category does web analytics, counting page views. Three entries below do the same job as Amplitude. The rest do a different one, and we would rather tell you that than pad the ranking.
Facts checked as of July 2026Read our Amplitude review
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PostHog
Best Free Alternative ToAmplitudeThe same platform idea with prices printed on the page and no policy that deletes your account
PostHog is the closest thing to Amplitude in this category and the obvious first stop, because it does the whole job: events, funnels, retention and cohorts, plus session replay, feature flags, experiments and surveys under one login. Two differences matter most for anyone leaving Amplitude. Every per-unit price is published, starting at $0.00005 per event, so you can cost an upgrade in a spreadsheet instead of a meeting. And if you never add a card, PostHog simply stops ingesting at the cap, with no strike count, no block and nothing deleted.
- Free plan (as of July 2026)
- United States
- Open source (MIT (with a proprietary ee/ directory))
United States- Best for:
- Teams who want Amplitude's breadth with pricing they can read and plan against
- The catch:
- The free allowance is 1 million events a month, half of Amplitude's, it is the heaviest tool here to learn, and self-hosting exists in the repository without meaningful support.
Compared to Amplitude
- Advantage: Per-unit prices published in full, where Amplitude publishes none above Free
- Advantage: Stops ingesting at the cap, with no three-strike block or account deletion
- Advantage: Feature flags, experiments and surveys included on the free allowance
- Advantage: Behavioral cohorts free, which Amplitude holds back on its free plan
- Tradeoff: 1M free events a month against Amplitude's 2M
- Tradeoff: No equivalent of Amplitude's Guides or CDP-style activation layer
Unlimited event data in your own database, where no overage policy can reach it
If what unsettles you is a vendor policy that ends in a deleted account, self-hosting removes the policy entirely. Matomo's GPL-3.0 On-Premise edition is free with unlimited hits and unlimited users, covering goals, funnels, custom dimensions, ecommerce revenue and the visitor-level logs most hosted tools have dropped. There is no strike count, no block, no upgrade path and no sales conversation, because you own the installation. What you take on instead is a PHP and MySQL server and the archiving cron job that keeps it fast.
- From €29/month (as of July 2026)
- New Zealand
- Open source (GPL-3.0)
New Zealand- Best for:
- Teams who want event depth that no vendor can switch off
- The catch:
- Free means self-hosting, Matomo Cloud has no free tier and starts at 29 euros a month, and it meters hits, so events, downloads and outbound clicks all draw on the same counter.
Compared to Amplitude
- Advantage: No account anyone else can block or delete
- Advantage: Unlimited hits self-hosted, against Amplitude's 2M monthly events
- Advantage: No hidden indexing ceiling on event types or properties
- Tradeoff: You run the server, where Amplitude is a signup and a script
- Tradeoff: No experiments, feature flags, guides or surveys
- Tradeoff: Session recording and heatmaps are paid plugins on self-hosted
Free event tracking at any volume, so there is no limit to exceed three times
GA4 is the answer if the 2 million event ceiling is what you are going to hit rather than the feature list. Standard properties are free at any traffic volume, so there is no monthly limit, no strike count and no overage policy of any kind. It is event-based like Amplitude and handles funnels, audiences and attribution, and the free BigQuery export gives you raw data to query yourself. It is a shallower product analytics tool and the interface is the most complained-about thing in this category, but nothing about it expires.
- Free plan (as of July 2026)
- United States
- Best for:
- High-volume teams who need free event analytics without a monthly ceiling
- The catch:
- The interface is genuinely hard, it uses cookies so the consent banner stays, explorations sample above 10 million events per query, and standard retention is 2 or 14 months.
Compared to Amplitude
- Advantage: Free at any event volume, with no cap and no deletion policy
- Advantage: Free BigQuery export of raw events
- Advantage: Google Ads and Search Console integration Amplitude has no answer to
- Tradeoff: No session replay, where Amplitude includes 10,000 a month free
- Tradeoff: No experiments, feature flags, guides or surveys
- Tradeoff: Explorations sample above 10M events per query and retention caps at 14 months
Free heatmaps Amplitude holds back, plus uncapped replay against its 10,000 a month
Clarity covers two things Amplitude either meters or withholds. Heatmaps are not on Amplitude's free plan at all, and session replay there is capped at 10,000 a month, where Clarity does recordings and click, scroll and area heatmaps with no traffic limit, no project limit and no paid tier above it. It answers why a page loses people, not what a cohort did over ninety days, so it sits beside your analytics rather than replacing it.
- Completely free (as of July 2026)
- United States
- Best for:
- Teams who wanted Amplitude for replay and heatmaps rather than cohort analysis
- The catch:
- No event analytics, funnels or retention at all, recordings are kept only 30 days, it uses cookies, and Microsoft receives your visitors' behavioural data.
Compared to Amplitude
- Advantage: Heatmaps free, where Amplitude withholds them on the free plan
- Advantage: Uncapped recordings, against Amplitude's 10,000 a month
- Advantage: No account limit, no strike count and no deletion policy
- Tradeoff: No funnels, cohorts or retention, so it replaces one slice only
- Tradeoff: Recordings expire after 30 days
- Tradeoff: Behavioural data goes to Microsoft
A free hosted page of traffic and custom events, for teams who bought a platform and used a chart
A lot of Amplitude accounts get instrumented properly, then opened once a week to see whether traffic is up. If that describes yours, Umami does that job on one page with custom events and funnels available when you want them, cookieless, with a permanently free Cloud Hobby plan and an MIT-licensed build you can run yourself with no cap. It is a downgrade in capability and an upgrade in how often you will actually look at it.
- Free plan (as of July 2026)
- United States
- Open source (MIT)
- Best for:
- Teams whose platform investment turned into a weekly traffic check
- The catch:
- No behavioural cohorts, no retention curves, thin session replay, and Umami publishes no event allowance for its free Cloud plan.
Compared to Amplitude
- Advantage: Free hosted plan plus a free MIT self-host with no event cap
- Advantage: Cookieless, so the consent banner goes away
- Advantage: Nothing to outgrow and no policy that blocks an account
- Tradeoff: No cohorts or retention analysis, which is Amplitude's core job
- Tradeoff: No experiments, feature flags, guides or surveys
- Tradeoff: The hosted free allowance is unpublished, so it cannot be planned around
Web analytics with published prices, for anyone whose real objection was not knowing the cost
Plausible answers the pricing complaint rather than the feature one, and it does a different job, so read it that way. Every rate is on the page: $9 a month billed annually at 10,000 pageviews, $19 for the Business tier with funnels and ecommerce revenue. What it does is count traffic on one calm cookieless page, not track cohorts through a product. It also has no free cloud plan, only a 30-day trial, so free here means self-hosting the AGPL-3.0 Community Edition on PostgreSQL and ClickHouse.
- From $9/month (as of July 2026)
- Estonia
- Open source (AGPL-3.0)
Estonia- Best for:
- Teams who left over unreadable pricing and only ever wanted traffic numbers
- The catch:
- No free hosted tier, none of Amplitude's product analytics, and the free route needs a two-database self-hosted deployment.
Compared to Amplitude
- Advantage: Every price published, where Amplitude publishes none above Free
- Advantage: Free and unlimited if you self-host
- Advantage: Cookieless, so no consent banner
- Tradeoff: No free hosted plan, where Amplitude gives 2M events a month
- Tradeoff: Web analytics rather than the product analytics Amplitude does
- Tradeoff: Funnels and ecommerce revenue need the paid Business tier
Pay what you want, including nothing, at the opposite end of the scale from a platform
Counter.dev is here for the reader whose conclusion is that the whole category oversold them. It sets no cookies, logs no IP addresses and does no fingerprinting, resolving visitor country at the Cloudflare edge so the address never reaches storage. You pay whatever you decide, including nothing, with no published quotas and no upgrade to be sold. It does not track a single named event, which is the point.
- Free plan (as of July 2026)
- Germany
- Open source (AGPL-3.0)
Germany- Best for:
- Personal sites and side projects where any billing relationship feels like overkill
- The catch:
- It is hobby-scale by the author's own figures (350 euros across 26 payments in 2022), has none of Amplitude's analysis, and publishes no data retention policy.
Compared to Amplitude
- Advantage: Costs nothing unless you choose to pay, with no quota to exceed
- Advantage: No cookies and no IP logging, a far stronger privacy stance
- Advantage: AGPL-3.0 with a self-host option, so nothing can be deleted on you
- Tradeoff: No events, funnels, cohorts, replay or experiments at all
- Tradeoff: Thinly funded, so plan for it to change or stop
- Tradeoff: No published data retention policy
How to choose
PostHog is the swap to make if you want the same work done with published per-unit prices and a free tier that stops ingesting instead of deleting anything. If ownership is what you are really after, self-hosted Matomo puts unlimited event data in your own database where no vendor policy can reach it. If your event volume outgrew even 2 million a month, GA4 stays free at any volume and has no overage policy to fall foul of. Below those three the list changes job: Umami, Clarity, Plausible and Counter.dev count traffic or watch sessions, so choose one only if the analytics platform turned out to be more than you needed. And if Guides, Surveys or the experimentation layer are why you are on Amplitude, nothing here replaces that combination.