Hotjar review

Still the reference product, now sold by Contentsquare

Hotjar taught a generation of marketers to watch recordings instead of arguing about what users want. Heatmaps, session replays, on-site surveys, and feedback widgets, all installable by someone with no engineering support. That product is still good, and it is still the reference point everyone else in behaviour analytics is measured against.

What has changed is who sells it. Hotjar is now part of Contentsquare, and as of July 2026 hotjar.com/pricing returns a permanent redirect to contentsquare.com/pricing. If you go looking for Hotjar's Basic, Plus, Business and Scale plans with their daily session limits, you will not find them, and the third-party blog posts still quoting those numbers are out of date.

CRO teams, and anyone who needs 13-month data

• Marketing and CRO teams who need replay, heatmaps, and surveys in one product with real support behind it
• Companies already using Contentsquare who want the whole experience analytics stack together
• Teams whose session volume sits comfortably inside a Growth tier
• Anyone who needs 13-month data access, which no free tool on this list offers

10,000 free replays, then a price ladder to $739

There is still a free tier, and it is more generous than the old Basic plan. It covers session replays, heatmaps, funnels, error and performance monitoring, and basic surveys on a single project, capped at 10,000 replays per month.

One honest note on the numbers. Contentsquare's pricing page data also lists a 200,000 monthly session figure against the free tier, which is hard to reconcile with Growth starting at 7,000 sessions for $49 per month. Our reading is that the 10,000 replay cap and the single project are the constraints that will actually bind, with the session figure covering aggregate and heatmap traffic, but we could not confirm that from the page and we would rather flag the ambiguity than paper over it.

Growth is priced in steps by monthly sessions, verified on 20 July 2026: $49 at 7,000, $69 at 10,000, $99 at 15,000, $119 at 20,000, $139 at 25,000, $159 at 30,000, $179 at 35,000, $219 at 45,000, $279 at 60,000, $339 at 75,000, $369 at 85,000, $409 at 100,000, $469 at 120,000, $569 at 150,000, and $739 at 200,000. Beyond about 240,000 sessions you are into sales conversations. Pro and Enterprise have no published prices.

Steep steps, a retired product, and three other limits

• The steps between Growth tiers are steep. A modest traffic increase can move you up two price bands
• The migration into Contentsquare has left the pricing and product naming confusing, with legacy plan keys still visible in the page data
• The Engage user-interview product is being end-of-lifed, which is worth knowing if it was part of why you bought
• Microsoft Clarity does the two headline jobs, replay and heatmaps, with no traffic limit and no bill at all
• No self-hosting and no data ownership story, which rules it out for some regulated teams

Worth paying for, unless you only want recordings

Hotjar is a good product with a pricing page that now belongs to somebody else. If you are a CRO team with budget, 13-month data access and proper support are worth paying for, and the Growth ladder is not unreasonable at the lower end. But if the only reason you are on Hotjar is to watch recordings and look at heatmaps, Microsoft Clarity does that for free with no session cap, and the honest answer is that most Hotjar free-tier users would not notice the difference.