Squarespace-owned software for selling time in blocks
Acuity Scheduling is appointment software for businesses that sell time in blocks. It has been around since 2006, is owned by Squarespace, and is also sold under the Squarespace Scheduling name. Where Calendly optimises for a booking link, Acuity optimises for running a practice: intake forms, client records, packages, memberships, staff calendars, and payments in one place.
It sits on this list as an incumbent, not an alternative. There is no free plan, only a trial, and per CONTENT-PLAN rule 1 we will not call a trial free.
The service businesses Acuity is actually built for
- Coaches, therapists, and consultants selling packages or memberships
- Salons, studios, and clinics with several practitioners and rooms
- Practices needing HIPAA compliance options, which Powerhouse covers
A trial, not a free plan: $16, $27 and $49 priced yearly
There is no free tier to describe. Acuity offers a free trial and then charges from $16 per month billed annually (as of July 2026). Emerging at $16 covers core scheduling, payments, and calendar integrations. Growing at $27 adds text reminders, packages, memberships, and gift certificates for up to 6 staff or locations. Powerhouse at $49 covers up to 36 staff or locations and adds HIPAA options and multiple time zones. Annual billing is around 20% cheaper than monthly.
The pricing is per business rather than per seat, which is the one place Acuity beats Calendly on cost once you have a handful of practitioners.
Text reminders start at $27, and two other limits
The setup is heavier than a booking link. Services, calendars, forms, and payment settings all need configuring before your first appointment, so expect an afternoon rather than five minutes.
Text reminders sit on Growing, not Emerging, which is a common surprise for a solo practitioner who assumed the $16 plan included SMS.
There is no free tier and no self-hosting, so it is the wrong tool for anyone whose starting constraint is a zero budget. For a lot of Acuity's actual users that is fine, because the software replaces a receptionist, not a calendar link.
Worth $16 if appointments are the business
Acuity earns its price if your business is appointments. Packages, memberships, and intake forms are things free booking tools genuinely do not do, and $16 a month against the admin time saved is easy maths. If you just need people to book a call with you, none of that applies and Cal.com's free plan does the job for nothing.


Reader reviews
What people who actually use Acuity Scheduling think of it.
No reviews of Acuity Scheduling yet. If you have used it, yours would be the first.
The useful part is the specifics: what you used it for, and where it got in your way.
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