Brevo review

Sendinblue grew up, and stopped charging for your list size

The rebuild from Sendinblue turned it into an email, SMS, and CRM platform aimed at small businesses. What matters most is the pricing model: your bill is driven by how many emails you send, not how many people are on your list. You can sit on 100,000 contacts and pay nothing.

The free plan gives you the drag-and-drop builder, signup forms, basic automation, the CRM, and transactional sending. It is a real product, not a demo.

Who should land on Brevo after leaving a per-contact bill

• Anyone whose list has grown faster than their sending volume
• Businesses that email a large list infrequently, like a monthly newsletter
• Teams who want marketing email and transactional email from one account
• People migrating off a contact-priced tool who do not want to prune their list first

Contacts cost nothing; the pricing meter runs on sends

As of July 2026: up to 100,000 stored contacts and 300 emails per day, which is roughly 9,000 per month. Every email carries a Brevo logo in the footer. You get the email builder, unlimited signup forms, basic automation workflows, and the transactional API.

The 300 is a daily ceiling, not a monthly budget. If you have 3,000 subscribers and want to send one campaign on a Tuesday, Brevo will not do it on the free plan. That single detail decides whether the free tier works for you.

The 300-a-day limit, and the four catches behind it

• The daily send cap makes bulk newsletters to a large list impractical for free
• Removing Brevo branding costs extra even on the Starter plan
• A/B testing and proper marketing automation sit on the Business tier
• The interface carries a lot of features across email, SMS, CRM, and chat, and it feels busier than the newsletter-focused tools
• Deliverability on the free tier is shared infrastructure, and new accounts go through a manual approval step before sending

Steady drip sending, yes. A weekly blast, no.

We would start here if your problem is that your list got expensive. Brevo removes the thing that makes email pricing hurt, which is being charged for people who never open anything. The catch is real though: the 300-a-day cap means the free plan suits steady drip sending far better than a weekly blast, and you will pay to get rid of the branding.