Free alternatives to Brevo
Brevo's free plan is generous on contacts, up to 100,000 stored, but the sending side is a daily ceiling of 300 emails, not a monthly pool (as of July 2026), so you cannot send one campaign to a few thousand people in an afternoon without paying. Removing Brevo branding is a paid add-on even on the $9 Starter plan. And the interface spans email, SMS, CRM, and chat, which feels busy if all you want is a newsletter. If the daily cap or the clutter is your problem, these tools solve it different ways.
Facts checked as of July 2026Read our Brevo review
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Sender
Best Free Alternative ToBrevoA 15,000-email monthly pool instead of Brevo's 300-a-day cap
Sender fixes the exact thing that makes Brevo's free plan awkward, the daily send ceiling. Its Free Forever plan covers 2,500 subscribers and up to 15,000 emails a month as a monthly pool (as of July 2026), so you can send a full campaign in one afternoon. Automation, landing pages, forms, and popups are included on the free plan too. The tradeoff is list size, since Brevo stores up to 100,000 contacts free and Sender stops at 2,500.
- Free plan, paid from $7/month (as of July 2026)
- Lithuania
Lithuania- Best for:
- Small lists under 2,500 that want to send a whole campaign at once for free
- The catch:
- Sender caps you at 2,500 subscribers where Brevo holds up to 100,000, so a large quiet list is cheaper to park on Brevo.
Compared to Brevo
- Advantage: 15,000 emails a month as a pool versus Brevo's 300 a day
- Advantage: Automation, landing pages, and popups on the free plan
- Advantage: Entry paid pricing around $7 a month versus Brevo's $9
- Tradeoff: 2,500 free subscribers versus Brevo's 100,000
- Tradeoff: Free plan is single-seat, so no team access
- Tradeoff: Editor and integrations are thinner than Brevo's
Send through your own Amazon SES to beat Brevo's per-volume pricing at scale
EmailOctopus is a simpler, newsletter-only tool with no CRM or SMS. Its free plan covers 2,500 subscribers and 10,000 emails a month (as of July 2026), both monthly figures rather than a daily cap. The reason to pick it over Brevo is EmailOctopus Connect, which routes sending through your own Amazon SES account so you pay Amazon's near-wholesale rate. At high volume that undercuts Brevo's per-email pricing. Pro starts at $9 a month billed annually.
- Free plan, paid from $9/month (as of July 2026)
- United Kingdom
United Kingdom- Best for:
- High-volume senders who can wire up Amazon SES, and people who want a plain newsletter tool
- The catch:
- Subscribers and monthly sends are two separate limits, so a small list on a daily email hits the 10,000-send cap while sitting inside the 2,500-subscriber cap.
Compared to Brevo
- Advantage: 10,000 emails a month as a pool, not Brevo's 300 a day
- Advantage: Amazon SES routing beats per-volume pricing at scale
- Advantage: Much simpler, newsletter-only interface
- Tradeoff: 2,500 free subscribers versus Brevo's 100,000
- Tradeoff: No built-in CRM or SMS that Brevo bundles
- Tradeoff: Basic editor, so design-led senders feel constrained
A far nicer editor if the emails' looks matter more than free list size
MailerLite has the best-designed editor in the budget tier, with templates that look good before you touch them, plus paid newsletter subscriptions and digital product sales that Brevo does not offer. The free plan is smaller: 250 subscribers and 2,500 emails a month, with 3 signup forms and 3 active automations (as of July 2026). Paid Comfort starts at $12 a month for 500 subscribers.
- Free plan, paid from $12/month (as of July 2026)
- Lithuania
- Best for:
- Creators who care how emails look and will pay $12 a month for a nicer tool
- The catch:
- The free plan stops at 250 subscribers against Brevo's 100,000, so treat MailerLite's free tier as a trial and plan on $12 a month.
Compared to Brevo
- Advantage: Cleaner editor and templates than Brevo's busier suite
- Advantage: Paid newsletters and digital product sales built in
- Advantage: Calmer, newsletter-focused interface
- Tradeoff: 250 free subscribers versus Brevo's 100,000
- Tradeoff: 2,500 free emails a month versus Brevo's roughly 9,000
- Tradeoff: Priced on subscriber count, so a big list gets expensive
No subscriber or send limits at all, if you can run a server
listmonk is a self-hosted, AGPL-3.0 mailing list manager in a single Go binary against Postgres. There are no subscriber or sending limits because there is no vendor, so neither of Brevo's caps applies. It is fast, with the project documenting a seven million email campaign on under one CPU core. The honest catch: listmonk does not deliver email, so you supply and pay an SMTP provider like Amazon SES on top, and you own deliverability.
- Completely free (as of July 2026)
- India
- Open source (AGPL-3.0)
India- Best for:
- Technical teams with large lists who want no caps and full data ownership
- The catch:
- Free means free software, not free sending. You run the server, pay an SMTP provider per email, and own SPF, DKIM, bounces, and blocklists.
Compared to Brevo
- Advantage: No subscriber or send limits versus Brevo's 300 a day
- Advantage: Your subscriber list is a Postgres table you own
- Advantage: No vendor branding, unlike Brevo's free footer
- Tradeoff: Requires a server, Postgres 12+, and DNS setup
- Tradeoff: You own deliverability that Brevo handles for you
- Tradeoff: No CRM or bundled suite, just list management and sending
Marketing and transactional email on one contact record, built for SaaS
Loops merges marketing campaigns, automated sequences, and transactional email into one product for software companies, so onboarding emails and receipts share a single record. Every feature is on one plan priced only by contact count. The free plan covers under 1,000 contacts and 4,000 sends per 30 days (as of July 2026). The paid plan is $49 a month for 5,000 contacts with unlimited sends.
- Free plan, paid from $49/month (as of July 2026)
- United States
United States- Best for:
- SaaS teams who want marketing and transactional email from one clean product
- The catch:
- The jump from free to $49 a month is steep with nothing in between, and 1,000 contacts is well below Brevo's free 100,000.
Compared to Brevo
- Advantage: Marketing and transactional email in one product, no second service
- Advantage: One plan with every feature, no tier puzzles
- Advantage: Unlimited sends on the paid plan, unlike Brevo's volume pricing
- Tradeoff: 1,000 free contacts versus Brevo's 100,000
- Tradeoff: 4,000 free sends per 30 days, and transactional counts against it
- Tradeoff: First paid tier is $49 a month against Brevo's $9
A calm, writer-first tool that bills only on active subscribers
Buttondown is a small newsletter tool built around writing: Markdown editor, custom sending domain, hosted archive, little else. It is free for your first 100 subscribers and at most one email a day to your full list (as of July 2026). Beyond 100 it bills on active subscribers rather than every address stored. Features Brevo bundles are sold separately here, so analytics, segmentation, and paid subscriptions are $9 a month each and automations $29.
- Free plan (as of July 2026)
- United States
- Best for:
- People writing a personal newsletter who want a quiet tool for their first 100 readers
- The catch:
- 100 free subscribers and roughly one email a day is a fraction of Brevo's 100,000 contacts and 9,000 monthly emails, and add-ons stack fast.
Compared to Brevo
- Advantage: Bills only on active subscribers, so dead addresses cost nothing
- Advantage: Markdown editor and custom sending domain from the free plan
- Advantage: Sends from your own domain, no forced vendor branding
- Tradeoff: 100 free subscribers versus Brevo's 100,000 contacts
- Tradeoff: About one email a day at published prices, so no big blasts
- Tradeoff: Analytics, segmentation, and automations are separate paid add-ons
The most complete platform, if you actually use its ecommerce features
Mailchimp is the incumbent and still the most complete: a mature builder, deep reporting, a huge integration catalogue, and good customer journeys. It is here as context rather than a saving. The free plan is 250 contacts and 500 emails a month, capped at 250 a day (as of July 2026), and paid plans price on total contacts including people who never open. Essentials starts at $13 a month.
- Free plan, paid from $13/month (as of July 2026)
- United States
- Best for:
- Ecommerce teams who use Shopify integrations, customer journeys, and predictive segmentation
- The catch:
- You pay for every contact, inactive included, and the free plan is smaller than Brevo's on both counts, so most people leaving Brevo would not move here.
Compared to Brevo
- Advantage: Deepest reporting and integration catalogue in the category
- Advantage: Customer journeys and predictive segmentation are genuinely good
- Tradeoff: 250 free contacts and 500 emails versus Brevo's 100,000 and 9,000
- Tradeoff: Prices on total contacts, the exact model Brevo avoids
- Tradeoff: Free plan has been cut repeatedly over the years
How to choose
Start with your two numbers: how many contacts you store and how many emails you send a month. If your list is under 2,500 and you want to send a whole campaign at once, Sender gives you a 15,000-email monthly pool instead of Brevo's daily cap. If you want a simpler newsletter tool with an Amazon SES escape hatch, use EmailOctopus. If your list is huge and you are technical, self-host listmonk. Stay on Brevo only if storing a very large list for free matters more than one-off blasts.