Loops review

Product email and marketing email on one contact record

Loops is built for software companies. The pitch is that you should stop splitting your emails between a marketing tool and a transactional API.

It shows in the design. Automations are called loops, they trigger off events your app sends, and the editor is clean enough that engineers will actually use it. There is one plan with all features, priced by contact count, which removes the usual guessing about which tier unlocks what.

SaaS teams with a product that sends events

• SaaS products that need onboarding sequences and receipts from one tool
• Engineering teams who want an API-first email platform with a usable interface
• Companies replacing a marketing tool plus a separate transactional provider

Every feature free, then a single $49 price step

As of July 2026: fewer than 1,000 contacts and up to 4,000 sends per 30 days, with all features included. Loops branding sits at the bottom of every email.

4,000 sends across 1,000 contacts is four emails per contact per month. For a weekly product newsletter that is tight, and transactional volume counts against the same allowance, so an active app will burn through it faster than the contact number suggests. Loops has revised this free offering more than once, so re-check it before you build on it.

4,000 sends per 30 days, receipts included in the limit

• The step from free to $49 a month for 5,000 contacts is the largest jump in this category, with nothing in between
• No landing pages, no popups, and no paid-newsletter features
• Segmentation is simpler than what dedicated marketing platforms offer
• It assumes you have a product sending events, so a pure newsletter writer gets little from the design
• Transactional email counts against the free plan's send allowance

Buy it for the fit, not the free allowance

If you run a SaaS product, Loops is the most coherent tool here and worth the money once you are paying. As a free option it is narrow: 1,000 contacts and 4,000 sends is a development-stage allowance, and the next rung is $49. Pick it because the product fits, not because the free tier is generous.