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Sam Altman on stage at OpenAI DevDay 2026 in front of a large slide reading OpenAI Marketplace, with launch partner logos including Adobe, Figma, Notion, Salesforce and Vercel

Business29 September 2026

OpenAI Launches Marketplace: What It Means for Software Companies

Enterprise customers can now spend part of their OpenAI commitment on partner products. What the program is, who it suits, and how to join the waitlist.