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Wufoo review

Online form builder with payments, 400+ templates, and cloud storage, owned by SurveyMonkey.

Facts checked July 2026

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Wufoo at a glance

Free plan
Yes
Free plan score
38/100Barely free
Starting price
$16.25/month
Company
SurveyMonkey Inc.
Founded
2006

Our take

Wufoo is a dependable legacy form builder, but entry limits and a dated interface push many teams toward newer alternatives.

A 2006 form builder under SurveyMonkey's roof

Wufoo is an online form builder owned by SurveyMonkey, used by millions to create forms, collect submissions, and accept payments via PayPal, Stripe, and Square. It includes 400+ templates, form rules, reporting, and a REST API.

Who Wufoo still makes sense for

  • Small businesses and nonprofits collecting contact info and registrations
  • Teams that need payment collection built into forms without custom development
  • Users who want a free starting point before upgrading for higher volume

The real entry price is $16.25, not zero

Wufoo is freemium. The free plan includes 5 forms and 100 entries per month. Paid plans start at $16.25/mo billed annually (Starter) and scale entry limits, payments, and team seats.

Two newer builders, neither limited to 10 fields

Tally offers unlimited free forms and responses with a modern editor. Jotform provides 20,000+ templates, active development, and HIPAA-compliant plans for regulated data collection.

Pick Wufoo only if you are already inside it

Wufoo works. It has been collecting entries since 2006, the REST API is real, and payments through PayPal, Stripe, and Square still run without custom development. What it lacks is a reason to start today: 10 fields per form on the free plan is shorter than plenty of contact forms, the editor shows its age, and $16.25/mo billed annually is the real cost of using it properly. An existing account with working forms has little reason to move. Everyone else should read the free Wufoo alternatives first.

What Wufoo offers

  • Payment collection
  • App integrations
  • File uploads

Not included

  • Unlimited free tier
  • Conditional logic
  • E-signatures
  • Custom branding
  • Analytics
  • Scheduling
  • Quizzes & scoring

Wufoo plans and pricing

5 forms, 100 entries per month, 10 fields per form, 1 user

Prices are per month billed annually; annual billing saves 25%. Paid accounts pay $0.05 per entry over the monthly limit

Free

Free

Entry plan for 1 user

5 forms, 100 entries/month, 10 fields per form

Starter

$16.25/mo

10 forms with unlimited fields for 1 user

1,000 entries/month

Professional

$33.25/mo

Unlimited forms for 5 users

5,000 entries/month

Advanced

$83.25/mo

Unlimited forms for 20 users

25,000 entries/month

Ultimate

$210.25/mo

Unlimited forms for 60 users

200,000 entries/month

As of July 2026. Check current pricing on the Wufoo pricing page.

Wufoo's free plan score

How good Wufoo's free plan really is, judged on four things and weighted into one number.

38/100

Barely free

5 forms and 100 entries a month, with only 10 fields to build each one from.

Free plan generosity

24/100

Feature depth for the category

38/100

Freedom and honesty

48/100

What free users report

50/100

Scored July 2026. How we calculate the free plan score.

Frequently asked questions about Wufoo

How many fields can a free Wufoo form have?

Ten, and it is the limit most people meet before anyone submits anything (as of July 2026). A registration form with a name, email, phone and address is already close to it. The free plan also allows 5 forms and 100 entries a month for one user.

Is Wufoo the same company as SurveyMonkey?

Wufoo is owned by SurveyMonkey, though it is sold and priced as its own product. It has been running since 2006, and that shows in both directions: a real REST API, 400+ templates and payments through PayPal, Stripe and Square on one side, a dated editor on the other.

What happens if a free form passes 100 entries?

We have not verified it and we will not guess. Wufoo publishes an overage rate of $0.05 per entry for paid accounts only, and says nothing we could confirm about free ones (as of July 2026), so treat the free monthly limit as a hard stop until Wufoo documents otherwise.

Should anyone start a new form on Wufoo in 2026?

Only if you are already inside it. Wufoo still works, and Starter at $16.25 a month billed annually lifts the field cap and takes you to 1,000 entries a month, which is the cheapest entry price of any incumbent here (as of July 2026). But 10 fields on the free plan is shorter than plenty of contact forms, and newer builders give away more without asking for a card.

Latest Wufoo news

Changes that affect what you get for free: pricing, free plan limits, ownership, and whether the project is still maintained. Not every release.

We checked Wufoo's own blog, changelog and release notes in July 2026 and found nothing that changes the picture above.

Reader reviews

What people who actually use Wufoo think of it.

No reviews of Wufoo yet. If you have used it, yours would be the first.

The useful part is the specifics: what you used it for, and where it got in your way.

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