Free alternatives to Klaviyo

Brevo attacks the thing that makes Klaviyo bills climb. It stores up to 100,000 contacts for free and prices only on emails sent, so a profile you never mail costs you nothing rather than sitting on your invoice. The free plan covers 300 emails a day, roughly 9,000 a month, and includes the drag-and-drop builder, signup forms, basic automation, a CRM and transactional sending. Paid Starter begins at $9 a month for 5,000 emails (as of July 2026).

• Free plan, paid from $9/month (as of July 2026)
• France

Best for:

Stores whose Klaviyo bill grew because the profile count grew, not the sending

The catch:

The 300 is a daily ceiling rather than a monthly pool, so a launch email to 3,000 people takes ten days on free. Brevo also has nothing like Klaviyo's revenue attribution or browse-abandonment data.

Sender is the biggest genuinely free plan in this category and it is aimed at exactly the kind of small shop that finds Klaviyo overbuilt. Free Forever covers 2,500 subscribers and 15,000 emails a month, spendable as a pool rather than a daily trickle, and automation workflows, landing pages, signup forms and popups are all on it rather than reserved for a paid tier (as of July 2026). Paid Standard starts around $7 a month.

• Free plan, paid from $7/month (as of July 2026)
• Lithuania

Best for:

Small shops under 2,500 subscribers who want automated sequences running at no cost

The catch:

Free is one seat, so nobody else on your team can log in, and Sender has no ecommerce event model, so abandoned cart and post-purchase flows built on order data are not on the table.

We are ranking Mailchimp third on honesty rather than savings. If what you want from Klaviyo is store integrations, customer journeys and predictive segmentation, Mailchimp is the one alternative on this list that genuinely competes for that work, with deep Shopify and WooCommerce integrations and a large ad-platform catalogue. Its free plan will not rescue you though: 250 contacts and 500 emails a month, capped at 250 a day, which is the same size as Klaviyo's (as of July 2026). Essentials starts at $13 a month and Standard at $20.

• Free plan, paid from $13/month (as of July 2026)
• United States

Best for:

Stores that want Klaviyo's kind of capability with a price list they can actually read

The catch:

Mailchimp prices on total contacts too, including unsubscribed and inactive addresses unless you archive them, so you are swapping one contact-based bill for another. Its free plan has also been cut from 2,000 to 500 to 250.

MailerLite is the pick if the reason you are leaving is that Klaviyo is more platform than you need. The editor is the best in the budget tier, templates look good untouched, and paid newsletter subscriptions and digital product sales are built in. The free plan is small: 250 subscribers and 2,500 emails a month, with 3 signup forms, 3 active automations and 1 landing page (as of July 2026). Comfort starts at $12 a month for 500 subscribers, Power at $25.

• Free plan, paid from $12/month (as of July 2026)
• Lithuania

Best for:

Small brands who care how the emails look and would rather pay $12 than read a configurator

The catch:

The 250-subscriber free ceiling matches Klaviyo's profile cap, so free is a trial here too, and there is no ecommerce event model behind it.

Loops is the closest thing here to Klaviyo's design if what you run is an app rather than a shop. Automations trigger off events your product sends, marketing and transactional email share one contact record, and every feature sits on one plan priced only by contact count. The free plan covers under 1,000 contacts and 4,000 sends per 30 days with nothing switched off, and the paid plan is $49 a month for 5,000 contacts with unlimited sends (as of July 2026).

• Free plan, paid from $49/month (as of July 2026)
• United States

Best for:

SaaS teams who were using Klaviyo for onboarding and receipts rather than carts

The catch:

Transactional email draws on the same 4,000-send allowance, so an app with real users burns it fast, and the step from free to $49 a month is the steepest in this category with nothing in between.

EmailOctopus is what you move to when you decide you did not need a customer data platform after all. There is no CRM, no SMS and no event model, just campaigns to a list. Free covers 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed annually (as of July 2026). Its distinctive feature is EmailOctopus Connect, which routes sending through your own Amazon SES account at near-wholesale rates, which is the cheapest per-email position on this list once volume climbs.

• Free plan, paid from $9/month (as of July 2026)
• United Kingdom

Best for:

Brands whose Klaviyo account was really just being used to send a monthly newsletter

The catch:

Subscribers and monthly sends are two independent limits, so a small list on a daily email hits 10,000 sends while sitting well inside 2,500 subscribers. There is nothing here for abandoned carts.

listmonk removes the billing model entirely. It is a self-hosted AGPL-3.0 mailing list manager in one Go binary against Postgres, with no subscriber cap and no send cap, and the project documents a seven million email campaign running on under one CPU core. Segmentation is raw SQL against your own subscriber table, which is either very good or very bad news depending on who you are.

• Completely free (as of July 2026)
• India
• Open source (AGPL-3.0)

Best for:

Technical teams with a large list who want the per-profile bill to disappear

The catch:

listmonk does not deliver mail. You supply and pay an SMTP provider such as Amazon SES, Postmark or Mailgun, plus a small server, and SPF, DKIM, DMARC, bounces and blocklists all become your job rather than a vendor's.