Tally's free plan is the product, and Pro is the team plan

Tally sits in our Strong band, level with forms.app, which holds the rank 1 badge on our form builder category page. Neither number was adjusted to make the other look right. Rank weighs the whole product, and this score asks only how far zero dollars gets you, so a plan with no volume ceiling holds its own against one capped at 5 forms.

The reverse is worth saying just as plainly. forms.app wins feature depth, because it gives away every field type it sells. Tally gives up real ground there, and the gap is in analytics rather than in form building.

Two things keep Tally out of our Outstanding band. The free plan is one seat, which no amount of volume makes up for if you work with other people. And we hold very little about how free users specifically find it: G2 4.8 against Trustpilot 3.8 (checked 24 July 2026), a split our data does not explain.

Tally's limits are not about how much you collect. They are about who can work with you, and how much you can see afterwards.

• The free plan is one person. Team members are a Pro feature at $24 a month, so there is no free collaboration at all, not even a second editor on one form.
• Free visit analytics cover the past 7 days only. Extended history and drop-off insights are Pro. Answer insights, the charts of what people actually replied, are free and unlimited, which is the more useful half of the two.
• No plan at any price lets you upload a background image. Free gives you a background color and a cover image. A real custom background needs injected CSS, and custom CSS is Pro. That is a design ceiling rather than a pricing one, and it surprises people who assumed money would solve it.
• Uploaded files are capped at 10 MB each until you pay.
• The Tally badge stays until $24 a month, along with custom domains.
• Cloud only. There is no self-hosted option, though data is hosted in Europe.

The fair-use ceiling belongs in a different column from all of that. Roughly 50,000 submissions a month, published as a number rather than as a clause reserving the right to cut you off (as of July 2026), and nothing is switched off when a form does well. Most people will never approach it.

Tally's ladder is short and the first rung carries a lot. Pro bundles the three things free users most often want (branding removal, a custom domain, and a second person in the workspace) with the analytics half that free withholds: partial submissions, drop-off analytics and visit history beyond 7 days. Custom CSS is in there too, which is the only route to a real custom background.

Bundling that way makes the jump feel steep when you want one item from it. Adding a single teammate costs the same $24 a month as white-labeling an agency's entire client set, and there is no middle rung between free and Pro. The honest way to read the price is as a team plan that also removes branding, and if you are one person the question becomes whether the badge alone bothers you enough.

Business at $74 a month is a retention and compliance tier (data retention control, email verification, 90-day version history) rather than a bigger version of Pro, and most readers of this page will not need it. Both figures are annual; monthly billing is $29 and $89. Against the category the ladder is fair: Fillout's first paid step is $15 and buys nothing but a doubled response counter.

Yes, and we are answering yes even though the score sits in the band where we usually say "within limits", because nothing in Tally counts down toward a wall. The one ceiling that exists is a published fair-use line at roughly 50,000 submissions a month, and the real constraint is who is allowed into the account rather than how much work the account can do.

A freelancer, a solo founder, a creator running lead-gen forms, a small shop taking Stripe payments through a checkout form: all of them can work here indefinitely without paying, with conditional logic, calculations, answer piping, e-signatures and 45+ languages included. The Tally badge on your forms is the price, and 7 days of visit history is the thing you will miss first.

Two people cannot. Team members start at Pro, so a two-person team is a paying team on day one, with no free second seat of any kind. If that is your situation, Fillout's free plan offers unlimited seats and meters responses at 1,000 a month instead, which is the exact opposite trade. Free Tally alternatives covers the rest of the field, and our best free form builders ranks it.