Loom review

Comments at a timestamp, and you can see who watched

Loom is the product that turned screen recording into a messaging habit. Press record, talk over your screen with your face in a bubble in the corner, stop, and the link is already on your clipboard, transcribed, ready to send. Viewers can comment at a timestamp, react, and reply with their own video, and you can see who actually watched.

Nothing else in this category has matched that end-to-end smoothness, which is why "just send me a Loom" became a phrase. Since Atlassian acquired Loom in 2023, recordings also embed directly into Jira and Confluence.

Sales, support, and everyone already inside Jira

• Distributed teams replacing status meetings with async video
• Sales and customer success sending personalized walkthroughs
• Support explaining a fix once instead of typing it five times
• Teams already living in Jira and Confluence

What Starter gives away, and the per-creator price

Loom's free Starter plan allows up to 25 videos per person at 5 minutes per recording, with workspaces of up to 50 members and transcription in 50+ languages (verified July 2026). The 5-minute cap is the one people hit, because a real walkthrough rarely fits and you end up recording twice.

Business is $18 per user per month and removes both limits: unlimited videos and unlimited recording length, plus custom branding, drawing tools, and engagement insights. Business + AI is $24 per user per month and adds AI titles, summaries, chapters, and task lists pulled from the recording. Loom advertises up to 17% off with annual billing, and Enterprise is quote-based.

25 videos, 5 minutes, and three limits after those

• The free plan's twin limits, 25 videos and 5 minutes each, arrive quickly for anyone using it daily
• Pricing is per creator, so cost scales with how many people record, not how many watch. Ten occasional recorders is $180 a month
• Your videos live on Loom's servers, and every link you have shared points there, which makes leaving expensive in a way the price tag does not show
• Editing is trimming and basic cuts, not the scene-based work Tella or Cap's Studio Mode offer
• No self-hosting and no local-only mode, which rules it out for teams that cannot send customer screens to a third party

Nothing wrong with Loom, and still a case to leave

Loom is still the best version of the thing it invented, and if your company is paying and it works, there is no urgent reason to move. The case for leaving is not that Loom is bad, it is that the free tier is thin and the per-creator pricing punishes exactly the behaviour it is trying to encourage. If that is where you are, Cap gives you the same workflow with a self-hosting escape hatch, and Kommodo gives away unlimited recording length. Whichever you pick, export the videos you care about before you downgrade.