Free alternatives to HubSpot
HubSpot's free CRM is a good place to start and a funnel by design. New accounts now cap at 1,000 contacts and two users, everything carries HubSpot branding, and the features that make it genuinely capable live on Professional tiers that cost hundreds of dollars a month. People look for alternatives when they hit the contact wall, when they want to drop the branding, or when they would rather own their CRM than rent the top of someone's sales funnel. The free tools below answer each of those.
Facts checked as of July 2026Read our HubSpot review
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Twenty
Best Free Alternative ToHubSpotA modern open source CRM with no contact cap and no branding, free to self-host.
Twenty removes the two things people dislike most about HubSpot's free plan: the contact cap and the branding. Self-host the AGPL-3.0 core for free and you get unlimited contacts and users with a clean, modern interface (as of July 2026), and you own the data outright.
- Free plan, paid from $9/month (as of July 2026)
- United States
- Open source (AGPL-3.0 (core), commercial license for Enterprise-marked files)
United States- Best for:
- Technical teams that hit HubSpot's 1,000-contact wall and want to own their CRM instead.
- The catch:
- Free means self-hosting with Docker and PostgreSQL, and Twenty has far fewer marketing and email tools than HubSpot.
Compared to HubSpot
- Advantage: No contact or user cap when self-hosted, versus HubSpot's 1,000 contacts and 2 users
- Advantage: No HubSpot-style branding on your data
- Advantage: You own the CRM outright rather than sitting in a sales funnel
- Tradeoff: Requires self-hosting HubSpot handles for you
- Tradeoff: Lacks HubSpot's built-in marketing, forms, and email tooling
A hosted free CRM for three users without HubSpot's tight contact cap.
Zoho CRM is the hosted alternative for people who want to stay off a server but off HubSpot's contact wall too. The free plan covers three users with a full CRM and no 1,000-contact ceiling in the same way (as of July 2026), so a small team has more room to grow.
- Free plan (as of July 2026)
- India
India- Best for:
- Small teams that want a hosted free CRM with more headroom than HubSpot's free tier.
- The catch:
- The free plan caps at three users, and Zoho localises its paid pricing so we could not confirm a first-party US figure.
Compared to HubSpot
- Advantage: More generous free room than HubSpot's 1,000-contact cap
- Advantage: Hosted with nothing to install, like HubSpot
- Advantage: Cheaper paid tiers than HubSpot's Professional jump
- Worth knowing: Free plan limited to 3 users, versus HubSpot's 2
- Tradeoff: Less polished onboarding than HubSpot's gentle setup
A free plan with unlimited users, where HubSpot stops at two.
Bitrix24 beats HubSpot on the exact limit that pushes people off the free plan: user count. Its free plan supports an unlimited number of users (as of July 2026), so a whole team fits where HubSpot allows two, with 5 GB of storage as the main constraint.
- Free plan, paid from $49/month (as of July 2026)
- United States
- Best for:
- Teams larger than two people that want a free CRM everyone can log into.
- The catch:
- The free plan caps storage at 5 GB and locks sales automation, and the all-in-one interface is busier than HubSpot's.
Compared to HubSpot
- Advantage: Unlimited free users, versus HubSpot's 2-user cap
- Advantage: Bundles tasks and chat with the CRM
- Advantage: Flat per-organisation paid pricing rather than HubSpot's per-seat Professional tiers
- Tradeoff: 5 GB storage cap on the free plan
- Tradeoff: Busier and harder to learn than HubSpot
A clean open source CRM with unlimited contacts, free to self-host.
EspoCRM lifts HubSpot's caps by moving the CRM onto your own server: free under AGPL-3.0 with unlimited users and contacts (as of July 2026). It is lighter than SuiteCRM and more established than Twenty, a sensible middle ground for a team leaving HubSpot's free tier.
- Free plan, paid from $15/month (as of July 2026)
- Czech Republic
- Open source (AGPL-3.0)
Czech Republic- Best for:
- Teams with a little technical help that want unlimited contacts and no branding for free.
- The catch:
- Free means running a PHP and MySQL stack, and the hosted cloud starts at $15 per user with a three-user minimum.
Compared to HubSpot
- Advantage: No contact or user cap when self-hosted, unlike HubSpot's free tier
- Advantage: No branding on your emails or forms
- Advantage: Workflow automation included free, where HubSpot gates it
- Tradeoff: Requires self-hosting HubSpot handles for you
- Tradeoff: Fewer marketing tools than HubSpot's suite
A feature-complete open source CRM with no contact cap and no per-user fees.
SuiteCRM is the pick for a team that wants more than HubSpot's free CRM offers, not less: sales, marketing, cases, and quotes in one free AGPL-3.0 package with no contact cap and no per-seat fee (as of July 2026). Self-host it and the limits that define HubSpot's free plan simply do not apply.
- Free plan, paid from £50/month (as of July 2026)
- United Kingdom
- Open source (AGPL-3.0)
United Kingdom- Best for:
- Businesses that want enterprise CRM breadth for free and have the technical capacity to host it.
- The catch:
- It is the heaviest and most dated tool here to run, so genuinely free means real hosting and maintenance effort.
Compared to HubSpot
- Advantage: No contact or user limits when self-hosted, unlike HubSpot's caps
- Advantage: More built-in modules than HubSpot's free CRM, including quotes and cases
- Advantage: No branding and no per-seat cost
- Tradeoff: Heavier to run and more dated than HubSpot's polished interface
- Tradeoff: Needs technical capacity HubSpot does not ask of you
How to choose
If the contact cap is your problem, the self-hosted CRMs remove it entirely: Twenty is the modern pick, EspoCRM the balanced one, and SuiteCRM the most feature-complete, all free with no limit on contacts or users. If you want to stay hosted, Zoho CRM's free plan covers three users with no HubSpot-style contact ceiling in the same place, and Bitrix24 lets you put unlimited users on a free plan. Weigh whether you can self-host: that single decision splits this list cleanly between owning your CRM and renting a free plan with fewer strings than HubSpot's.